Meshael BATARFI
Biographic Data
| ID | 9430512 |
|---|---|
| NAME | Meshael BATARFI |
| GIVEN NAMES | Meshael |
| FAMILY NAME | BATARFI |
| SIGNATURE | BATARFI M |
| AFFILIATIONS | University of Business and Technology |
| ORCID | 0000-0002-2150-094X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
The Nexus Between Green Transformational Leadership and Hotel Employees' Non-Green Behavior
This study, which focuses on employees' non-green behavior, corresponds with global interest in green performance. The goal of this study was to examine how green transformational leadership (GTL) affects non-green behavior (NGB) in the hotel industry, with green work engagement (GWE) and green knowledge sharing (GKS) acting as mediators. Data was collected from full-time employees working in five-star hotels operating in Egypt. The PLS-SEM appro…
No prominent works on this page.
The Nexus Between Green Transformational Leadership and Hotel Employees' Non-Green Behavior
This study, which focuses on employees' non-green behavior, corresponds with global interest in green performance. The goal of this study was to examine how green transformational leadership (GTL) affects non-green behavior (NGB) in the hotel industry, with green work engagement (GWE) and green knowledge sharing (GKS) acting as mediators. Data was collected from full-time employees working in five-star hotels operating in Egypt. The PLS-SEM appro…
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
Consumer Retail Behavior Studies (2 works) · Empirical research (2 works) · Mediation (2 works) · Technology Adoption and User Behaviour (2 works) · Tourism (2 works) · Business (1 work) · Consumer behaviour (1 work) · Digital Marketing and Social Media (1 work) · Empirical evidence (1 work) · Engineering (1 work)