Perihan SALAH
Biographic Data
| ID | 9430876 |
|---|---|
| NAME | Perihan SALAH |
| GIVEN NAMES | Perihan |
| FAMILY NAME | SALAH |
| SIGNATURE | SALAH P |
| AFFILIATIONS | Egyptian Russian University |
| ORCID | 0009-0005-6906-0364 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Leveraging Ai and User-Generated Content in Sport Tourism
This study investigates the complex role of Artificial Intelligence (AI) and User-Generated Content (UGC) in enhancing Online Brand Equity (OBE) within the food industry, focusing on the emerging sport tourism markets of Saudi Arabia and Egypt. It specifically explores how AI-driven digital environments and word-of-mouth reshape brand loyalty among fans and tourists during major global sporting events. Employing a quantitative research design, th…
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
No prominent works on this page.
Leveraging Ai and User-Generated Content in Sport Tourism
This study investigates the complex role of Artificial Intelligence (AI) and User-Generated Content (UGC) in enhancing Online Brand Equity (OBE) within the food industry, focusing on the emerging sport tourism markets of Saudi Arabia and Egypt. It specifically explores how AI-driven digital environments and word-of-mouth reshape brand loyalty among fans and tourists during major global sporting events. Employing a quantitative research design, th…
Evaluating the Influence of Geo-Targeted Advertising on Purchase Intention in Sport Tourism
This research aims to comprehensively examine how Location-Based Advertising (LBA) significantly affects the purchase intention within the dynamic sports tourism sector in Egypt, specifically focusing on the critical role of domestic sport tourists and active event attendees. It places a pivotal emphasis on analyzing the role of trust in mobile applications, investigating how it functions as a crucial mediator between digital advertising traits a…
The Materialism-Compulsive Consumption Pathway in Sport Tourism
Buy-now, pay-later (BNPL) services can accelerate consumption, potentially trapping users in debt fueled by materialism. This phenomenon is critical in the tourism sector, where emotional and impulsive purchasing is common. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying, focusing specifically on tourism consumption (e.g., spontaneous destination bookings, premium upgrades, a…
Tourism (3 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Empirical research (2 works) · Mediation (2 works) · Structural equation modeling (2 works) · Technology Adoption and User Behaviour (2 works) · AI in Service Interactions (1 work) · Brand awareness (1 work) · Brand equity (1 work)