Foda M AISHA
Biographic Data
| ID | 9432398 |
|---|---|
| NAME | Foda M AISHA |
| GIVEN NAMES | Foda M |
| FAMILY NAME | AISHA |
| SIGNATURE | AISHA F M |
| AFFILIATIONS | College of Tourism |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Understanding the Influence of Food Value on Fast-Food Customer Behavior
This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restauran…
No prominent works on this page.
Understanding the Influence of Food Value on Fast-Food Customer Behavior
This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restauran…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Halal products and consumer behavior (1 work) · Hospitality (1 work) · Marketing (1 work)