Bui Thi Quynh TRANG
Biographic Data
| ID | 9432592 |
|---|---|
| NAME | Bui Thi Quynh TRANG |
| GIVEN NAMES | Bui Thi Quynh |
| FAMILY NAME | TRANG |
| SIGNATURE | TRANG B T Q |
| AFFILIATIONS | Taiwan Hospitality and Tourism University |
| ORCID | 0009-0007-2372-6292 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
Factors Affecting Millennial Generation's Intention to Choose Spiritual Tourism in Vietnam
The study focuses on analyzing factors that influence the Millennial generation's intention to choose spiritual tourism and determining the mediating role of attitude and motivation in this relationship. Based on the theory of planned behavior, theories of motivation and basic human value theory, the study has identified 3 factors: Tourism destination image, spiritual belief and reference groups influence the Millennial generation's intention to …
No prominent works on this page.
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
Factors Affecting Millennial Generation's Intention to Choose Spiritual Tourism in Vietnam
The study focuses on analyzing factors that influence the Millennial generation's intention to choose spiritual tourism and determining the mediating role of attitude and motivation in this relationship. Based on the theory of planned behavior, theories of motivation and basic human value theory, the study has identified 3 factors: Tourism destination image, spiritual belief and reference groups influence the Millennial generation's intention to …
Business (2 works) · Marketing (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Destination Image (1 work) · Destinations (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Economics (1 work)