Luis Alberto Santolalla Huerto
Biographic Data
| ID | 9433502 |
|---|---|
| NAME | Luis Alberto Santolalla Huerto |
| GIVEN NAMES | Luis Alberto Santolalla |
| FAMILY NAME | Huerto |
| SIGNATURE | HUERTO L A S |
| ORCID | 0000-0002-4134-0939 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
El meme como herramienta comunicacional del Estado
The digital transformation has redefined government communication, shifting from one-way models to strategies that leverage digital languages like humor. This article investigates the use of memes on the RENIEC’s Facebook in 2018 to improve engagement with an audience uninterested in formal language. Using qualitative analysis with Atlas.ti, half a hundred pieces and their interaction levels were examined. The results showed an innovative strateg…
No prominent works on this page.
El meme como herramienta comunicacional del Estado
The digital transformation has redefined government communication, shifting from one-way models to strategies that leverage digital languages like humor. This article investigates the use of memes on the RENIEC’s Facebook in 2018 to improve engagement with an audience uninterested in formal language. Using qualitative analysis with Atlas.ti, half a hundred pieces and their interaction levels were examined. The results showed an innovative strateg…
Communication and COVID-19 Impact (1 work) · Criticism (1 work) · Digital transformation (1 work) · E-Government (1 work) · Humor Studies and Applications (1 work) · Misinformation and Its Impacts (1 work) · Qualitative analysis (1 work)