Blanca Kraljevic Mujic

Biographic Data

ID9437709
NAMEBlanca Kraljevic Mujic
GIVEN NAMESBlanca Kraljevic
FAMILY NAMEMujic
SIGNATUREMUJIC B K
AFFILIATIONSUniversidad Rey Juan Carlos
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2013
H-INDEX0

  • Special issue on metaphorical creativity across modes

    Laura Hidalgo-Downing, Blanca Kraljevic MujicARTICLEMetaphor and the Social World2013

    Preview this article: Special issue on metaphorical creativity across modes, Page 1 of 1 /docserver/preview/fulltext/msw.3.2.01int-1.gif

  • Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time

    Laura Hidalgo-Downing, Blanca Kraljevic Mujic et al.ARTICLEMetaphor and the Social World2013

    In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations be…