Begoña Nuñez-Perucha
Biographic Data
| ID | 9437710 |
|---|---|
| NAME | Begoña Nuñez-Perucha |
| GIVEN NAMES | Begoña |
| FAMILY NAME | Nuñez-Perucha |
| SIGNATURE | NUÑEZ-PERUCHA B |
| ORCID | 0000-0003-4349-0751 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations be…
No prominent works on this page.
Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations be…
Creativity (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work) · Metaphor (1 work) · Psychology (1 work) · Social Psychology (1 work) · Sociology (1 work)