Komal Shukla
Biographic Data
| ID | 9442661 |
|---|---|
| NAME | Komal Shukla |
| GIVEN NAMES | Komal |
| FAMILY NAME | Shukla |
| SIGNATURE | SHUKLA K |
| AFFILIATIONS | Indian Institute of Technology Delhi |
| ORCID | 0000-0001-7082-6017 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
Mapping spatial distribution of particulate matter using Kriging and Inverse Distance Weighting at supersites of megacity Delhi
No prominent works on this page.
Mapping spatial distribution of particulate matter using Kriging and Inverse Distance Weighting at supersites of megacity Delhi
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
Advertising (1 work) · Air pollution (1 work) · Air Quality and Health Impacts (1 work) · Attractiveness (1 work) · Business (1 work) · Computer Science (1 work) · Conceptual framework (1 work) · Conceptual model (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Creativity (1 work)