Lydia Idir
Biographic Data
| ID | 9448461 |
|---|---|
| NAME | Lydia Idir |
| GIVEN NAMES | Lydia |
| FAMILY NAME | Idir |
| SIGNATURE | IDIR L |
| AFFILIATIONS | University of Jordan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Persuasive appeals in Jordanian and Algerian telecommunication television commercials
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertise…
No prominent works on this page.
Persuasive appeals in Jordanian and Algerian telecommunication television commercials
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertise…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Communication and Language (1 works) · Digital Marketing and Social Media (1 works) · Persuasion (1 works) · Psychology (1 works) · Social Psychology (1 works)