Justinas Kisieliauskas
Biographic Data
| ID | 9450551 |
|---|---|
| NAME | Justinas Kisieliauskas |
| GIVEN NAMES | Justinas |
| FAMILY NAME | Kisieliauskas |
| SIGNATURE | KISIELIAUSKAS J |
| AFFILIATIONS | Vytautas Magnus University |
| ORCID | 0000-0003-4332-2192 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Influence of Creative and Innovative Loyalty Programs’ Features on Customers’ Attitudinal, Conative, and Behavioural Loyalty
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of spurious loyalty, the need for perceived value, and evolving consumer expectations. To succeed in this changing landscape, companies must embrace creativity and innovation in their loyalty program desig…
No prominent works on this page.
The Influence of Creative and Innovative Loyalty Programs’ Features on Customers’ Attitudinal, Conative, and Behavioural Loyalty
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of spurious loyalty, the need for perceived value, and evolving consumer expectations. To succeed in this changing landscape, companies must embrace creativity and innovation in their loyalty program desig…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Loyalty (1 work) · Marketing (1 work) · Psychology (1 work)