Cristina Navarro-Ruiz
Biographic Data
| ID | 9452405 |
|---|---|
| NAME | Cristina Navarro-Ruiz |
| GIVEN NAMES | Cristina |
| FAMILY NAME | Navarro-Ruiz |
| SIGNATURE | NAVARRO-RUIZ C |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 1970 |
| H-INDEX | 0 |
Corporate blogging in Spanish companies. Design and application of a quality index (ICB)
Blogs have strengthened its position as an online communication tool to increase the dialogue between organizations and their publics, and this thanks to their interactive capacity and easy use. Although blogs didn’t enjoy the popularity and swift penetration of social networks, Spanish companies are gradually incorporating this channel to their Public Relations plans. Thus, it becomes increasingly interesting to develop a quantitative index allo…
No prominent works on this page.
Corporate blogging in Spanish companies. Design and application of a quality index (ICB)
Blogs have strengthened its position as an online communication tool to increase the dialogue between organizations and their publics, and this thanks to their interactive capacity and easy use. Although blogs didn’t enjoy the popularity and swift penetration of social networks, Spanish companies are gradually incorporating this channel to their Public Relations plans. Thus, it becomes increasingly interesting to develop a quantitative index allo…
Advertising and Communication Studies (1 work) · Business (1 work) · Computer Science (1 work) · Corporate communication (1 work) · Excellence (1 work) · Information Architecture and Usability (1 work) · Journalism and Media Studies (1 work) · Political science (1 work) · Popularity (1 work) · Public relations (1 work)