Rojanasak Chomvilailuk
Biographic Data
| ID | 9460782 |
|---|---|
| NAME | Rojanasak Chomvilailuk |
| GIVEN NAMES | Rojanasak |
| FAMILY NAME | Chomvilailuk |
| SIGNATURE | CHOMVILAILUK R |
| AFFILIATIONS | University of the Thai Chamber of Commerce |
| ORCID | 0000-0002-7704-0399 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Enhancing Hotel Guest Corporate Social Responsibility–Advocacy Behaviors Through Hedonic Benefits
While the literature on corporate social responsibility (CSR) communication is growing, there is a lack of studies examining CSR–advocacy behaviors by hotel guests. The study is significant because of increased CSR investment and greater inclusion of hotel guests in CSR activities, as part of a guest engagement strategy. The study involved an experimental design using a scenario based on a guest’s return to an actual hotel recently visited by sur…
Guest benefits of hedonic value and perceived community value drive hotel CSR participation
Successful promotion of guest participation in Corporate Social Responsibility (CSR) activities for the hedonic context of a hotel stay is challenging, especially where the CSR activity requires substantial guest involvement. Moreover, understanding of this issue becomes increasingly important as investment by hotels on CSR engagement strategies that include guests directly participating in such activities grows. While perceived benefits of guest…
How hedonic and perceived community benefits from employee CSR involvement drive CSR advocacy behavior to co‐workers
This study seeks to determine how organizational citizenship behavior (OCB) can be influenced by employee perception of the benefits arising from their involvement with corporate social responsibility (CSR) activities. The work is significant because of growing investment in CSR activities involving employees and increased firm expectations of employee dissemination of CSR information. A unique model examined how two types of perceived benefits, …
No prominent works on this page.
Guest benefits of hedonic value and perceived community value drive hotel CSR participation
Successful promotion of guest participation in Corporate Social Responsibility (CSR) activities for the hedonic context of a hotel stay is challenging, especially where the CSR activity requires substantial guest involvement. Moreover, understanding of this issue becomes increasingly important as investment by hotels on CSR engagement strategies that include guests directly participating in such activities grows. While perceived benefits of guest…
How hedonic and perceived community benefits from employee CSR involvement drive CSR advocacy behavior to co‐workers
This study seeks to determine how organizational citizenship behavior (OCB) can be influenced by employee perception of the benefits arising from their involvement with corporate social responsibility (CSR) activities. The work is significant because of growing investment in CSR activities involving employees and increased firm expectations of employee dissemination of CSR information. A unique model examined how two types of perceived benefits, …
Enhancing Hotel Guest Corporate Social Responsibility–Advocacy Behaviors Through Hedonic Benefits
While the literature on corporate social responsibility (CSR) communication is growing, there is a lack of studies examining CSR–advocacy behaviors by hotel guests. The study is significant because of increased CSR investment and greater inclusion of hotel guests in CSR activities, as part of a guest engagement strategy. The study involved an experimental design using a scenario based on a guest’s return to an actual hotel recently visited by sur…
Business (3 works) · Corporate social responsibility (3 works) · Environmental Sustainability in Business (3 works) · Political science (3 works) · Public relations (3 works) · Reputation (3 works) · Structural equation modeling (3 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works)