Madina Khudaykulova
Biographic Data
| ID | 9485652 |
|---|---|
| NAME | Madina Khudaykulova |
| GIVEN NAMES | Madina |
| FAMILY NAME | Khudaykulova |
| SIGNATURE | KHUDAYKULOVA M |
| AFFILIATIONS | Huazhong University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
No prominent works on this page.
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
Attractiveness (1 work) · Conceptual model (1 work) · Context (archaeology) (1 work) · Digital Marketing and Social Media (1 work) · Escapism (1 work) · Impact of Technology on Adolescents (1 work) · Live Streaming (1 work) · Mindfulness (1 work) · Physical attractiveness (1 work) · Technology Adoption and User Behaviour (1 work)