Yen Thi Hoang Nguyen
Biographic Data
| ID | 9486000 |
|---|---|
| NAME | Yen Thi Hoang Nguyen |
| GIVEN NAMES | Yen Thi Hoang |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN Y T H |
| AFFILIATIONS | University of Economics Ho Chi Minh City |
| ORCID | 0000-0001-9479-4996 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From sustainable marketing to sustainable travel intention
This study examines how destination-level sustainable marketing activities (SMA) influence tourists' sustainable travel intentions through moral, experiential, and cognitive mechanisms. Rather than relying solely on attitudinal explanations, this study integrates personal social responsibility (PSR), perceived novelty, and sustainable intelligence (SI) into a unified psychological framework to explain how tourists internalize sustainability commu…
Towards sustainable education
This study investigates the factors influencing university students' behavior in separating waste at its source in Vietnam, with a particular focus on the integration of sustainable development goals (SDGs). Using the theory of planned behavior (TPB) and stimulus–organism–response (SOR) framework, we explore the impact of subjective norms, self-efficacy, environmental awareness, and external factors (incentives and sorting facilities) on waste so…
Green gamification in marketing
Attitudes towards gamification advertising in Vietnam
Recognising the rapid growth and enormous potential of gamification and social media advertising in today's digital age, along with the increasing popularity of social commerce (s-commerce), especially in emerging markets, this study analysed attitudes towards gamification advertising in the Vietnamese s-commerce context. This study followed a quantitative approach by conducting interviews with 386 users who interacted with gamification advertisi…
An Integrated Framework Approach to Understanding Vietnamese People’s Intention to Adopt Smart Home Solutions
In recent years, although smart homes and smart home solutions have been widely accepted in developed regions (such as Europe, the United States, and Japan), their application in emerging countries (such as Vietnam) remains limited. This study is aimed at assessing the factors influencing Vietnamese people’s intention to adopt smart home solutions based on the integration of the technology acceptance model and innovation diffusion theory. The stu…
Teachers’ competencies in education for sustainable development in the context of Vietnam
Purpose This study aims to investigate specific professional competencies of teachers to implement education for sustainable development (ESD) in the contexts of Vietnam. Design/methodology/approach The authors carried out a Delphi study with eight ESD experts in Vietnam to collect their expertise viewpoints regarding teachers’ ESD professional competencies. Findings In total, 13 competencies related to three dimensions (content knowledge/cogniti…
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Teachers’ competencies in education for sustainable development in the context of Vietnam
Purpose This study aims to investigate specific professional competencies of teachers to implement education for sustainable development (ESD) in the contexts of Vietnam. Design/methodology/approach The authors carried out a Delphi study with eight ESD experts in Vietnam to collect their expertise viewpoints regarding teachers’ ESD professional competencies. Findings In total, 13 competencies related to three dimensions (content knowledge/cogniti…
An Integrated Framework Approach to Understanding Vietnamese People’s Intention to Adopt Smart Home Solutions
In recent years, although smart homes and smart home solutions have been widely accepted in developed regions (such as Europe, the United States, and Japan), their application in emerging countries (such as Vietnam) remains limited. This study is aimed at assessing the factors influencing Vietnamese people’s intention to adopt smart home solutions based on the integration of the technology acceptance model and innovation diffusion theory. The stu…
Attitudes towards gamification advertising in Vietnam
Recognising the rapid growth and enormous potential of gamification and social media advertising in today's digital age, along with the increasing popularity of social commerce (s-commerce), especially in emerging markets, this study analysed attitudes towards gamification advertising in the Vietnamese s-commerce context. This study followed a quantitative approach by conducting interviews with 386 users who interacted with gamification advertisi…
Towards sustainable education
This study investigates the factors influencing university students' behavior in separating waste at its source in Vietnam, with a particular focus on the integration of sustainable development goals (SDGs). Using the theory of planned behavior (TPB) and stimulus–organism–response (SOR) framework, we explore the impact of subjective norms, self-efficacy, environmental awareness, and external factors (incentives and sorting facilities) on waste so…
Green gamification in marketing
From sustainable marketing to sustainable travel intention
This study examines how destination-level sustainable marketing activities (SMA) influence tourists' sustainable travel intentions through moral, experiential, and cognitive mechanisms. Rather than relying solely on attitudinal explanations, this study integrates personal social responsibility (PSR), perceived novelty, and sustainable intelligence (SI) into a unified psychological framework to explain how tourists internalize sustainability commu…
Computer Science (4 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Business (2 works) · Environmental Education and Sustainability (2 works) · Pedagogy (2 works) · Structural equation modeling (2 works) · Sustainable development (2 works) · Vietnamese (2 works) · Advertising (1 works)