Okkyung Jung
Biographic Data
| ID | 9486381 |
|---|---|
| NAME | Okkyung Jung |
| GIVEN NAMES | Okkyung |
| FAMILY NAME | Jung |
| SIGNATURE | JUNG O |
| AFFILIATIONS | Hoseo University |
| ORCID | 0009-0001-7107-8476 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
When brand prominence mutes uniqueness
This study investigates the "Prominence Paradox": how market prominence paradoxically suppresses brand uniqueness signals. Grounded in dual-process theory, we posit a "shift in the locus of judgment" as the core mechanism. Using a large-scale survey (N = 38,986), we employ computational network analysis to derive prominence and use a dual-analysis strategy (LMM and XGBoost with SHAP) to test the framework. Findings reveal a stark asymmetry: promi…
No prominent works on this page.
When brand prominence mutes uniqueness
This study investigates the "Prominence Paradox": how market prominence paradoxically suppresses brand uniqueness signals. Grounded in dual-process theory, we posit a "shift in the locus of judgment" as the core mechanism. Using a large-scale survey (N = 38,986), we employ computational network analysis to derive prominence and use a dual-analysis strategy (LMM and XGBoost with SHAP) to test the framework. Findings reveal a stark asymmetry: promi…
Consumer Behavior in Brand Consumption and Identification (1 work) · Core (optical fiber) (1 work) · Customer churn and segmentation (1 work) · Customer Service Quality and Loyalty (1 work) · Grounded theory (1 work) · Identity (music) (1 work) · Process (computing) (1 work) · Quality (philosophy) (1 work) · Test (biology) (1 work) · Uniqueness (1 work)