The Thi Ngoc Dang
Biographic Data
| ID | 9487574 |
|---|---|
| NAME | The Thi Ngoc Dang |
| GIVEN NAMES | The Thi Ngoc |
| FAMILY NAME | Dang |
| SIGNATURE | DANG T T N |
| AFFILIATIONS | Ho Chi Minh City Open University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Psychological ownership and brand hate
This study aims to explore the impact of psychological ownership on brand hate in the context of the Vietnamese automotive market. Using a scenario-based survey study and PLS-SEM methodology, the study assesses the influence of psychological ownership on brand hate when consumers face product and service defects. Simultaneously, the study examines the differences in emotional responses among consumers with various levels of psychological ownershi…
No prominent works on this page.
Psychological ownership and brand hate
This study aims to explore the impact of psychological ownership on brand hate in the context of the Vietnamese automotive market. Using a scenario-based survey study and PLS-SEM methodology, the study assesses the influence of psychological ownership on brand hate when consumers face product and service defects. Simultaneously, the study examines the differences in emotional responses among consumers with various levels of psychological ownershi…
Antecedent (behavioral psychology) (1 work) · Automotive industry (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand management (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work) · Customer Service Quality and Loyalty (1 work) · Environmental Sustainability in Business (1 work) · Nonprobability sampling (1 work)