Sandra Holub
Biographic Data
| ID | 9491100 |
|---|---|
| NAME | Sandra Holub |
| GIVEN NAMES | Sandra |
| FAMILY NAME | Holub |
| SIGNATURE | HOLUB S |
| AFFILIATIONS | Institute for Marketing, University of Applied Sciences Wiener Neustadt |
| ORCID | 0009-0008-5260-4056 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Avoiding, experimenting, adopting: A segment-based analysis of Austrian meat alternative consumers
Purpose The current study aims to understand better Austrian consumers’ barriers to and benefits of meat alternatives while differentiating between consumer segments based on current meat alternatives’ consumption behavior. Design/methodology/approach Utilizing a sample representative of the Austrian population (N = 846), the study (1) identifies consumer segments based on their meat alternative consumption and demonstrates significant difference…
Eating with a purpose: How food-sharing labels influence favourable consumer responses to restaurants
Purpose The study applies Brunswik's lens model and cue utilization theory to explore the impact of food-sharing labels on consumers’ intentions to visit and recommend a restaurant. Design/methodology/approach The first online experiment (N = 126) examines the effect of a food-sharing label on consumers’ intentions to visit and recommend the restaurant. The second experiment (N = 245) investigates the mediating role of curiosity and the moderatin…
No prominent works on this page.
Eating with a purpose: How food-sharing labels influence favourable consumer responses to restaurants
Purpose The study applies Brunswik's lens model and cue utilization theory to explore the impact of food-sharing labels on consumers’ intentions to visit and recommend a restaurant. Design/methodology/approach The first online experiment (N = 126) examines the effect of a food-sharing label on consumers’ intentions to visit and recommend the restaurant. The second experiment (N = 245) investigates the mediating role of curiosity and the moderatin…
Avoiding, experimenting, adopting: A segment-based analysis of Austrian meat alternative consumers
Purpose The current study aims to understand better Austrian consumers’ barriers to and benefits of meat alternatives while differentiating between consumer segments based on current meat alternatives’ consumption behavior. Design/methodology/approach Utilizing a sample representative of the Austrian population (N = 846), the study (1) identifies consumer segments based on their meat alternative consumption and demonstrates significant difference…
Consumer behaviour (2 works) · Food Waste Reduction and Sustainability (2 works) · Advertising (1 works) · Agriculture Sustainability and Environmental Impact (1 works) · Business (1 works) · Chemistry (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Demographics (1 works) · Digital Marketing and Social Media (1 works)