Elisabeth Wolfsteiner
Biographic Data
| ID | 9491101 |
|---|---|
| NAME | Elisabeth Wolfsteiner |
| GIVEN NAMES | Elisabeth |
| FAMILY NAME | Wolfsteiner |
| SIGNATURE | WOLFSTEINER E |
| AFFILIATIONS | Fachhochschule Wiener Neustadt |
| ORCID | 0000-0002-5686-3222 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Avoiding, experimenting, adopting: A segment-based analysis of Austrian meat alternative consumers
Purpose The current study aims to understand better Austrian consumers’ barriers to and benefits of meat alternatives while differentiating between consumer segments based on current meat alternatives’ consumption behavior. Design/methodology/approach Utilizing a sample representative of the Austrian population (N = 846), the study (1) identifies consumer segments based on their meat alternative consumption and demonstrates significant difference…
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude
Emerging technologies have transformed traditional single-screen viewing into a new form of audience behavior called media multitasking (e.g. surfing the internet while watching TV). This shared attention in media-multitasking situations poses a challenge to media planers when attracting the audience’s attention. However, attention-grabbing tactics might backfire on companies as they make manipulative intent salient and, therefore, decrease level…
Selfie campaigns as advertising tactic: Mental imagery as a driver of brand interest and participation
One common way to share brand experiences is the selfie, a major trend in the context of user-generated content. Nevertheless, research on the effectiveness of user-generated content, and selfie campaigns in particular, is still scarce. In the context of selfie campaigns, participation (i.e. taking a selfie with the brand and posting it) represents one form of consumer engagement. Besides a behavioral reaction, selfie campaigns might also stimula…
No prominent works on this page.
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude
Emerging technologies have transformed traditional single-screen viewing into a new form of audience behavior called media multitasking (e.g. surfing the internet while watching TV). This shared attention in media-multitasking situations poses a challenge to media planers when attracting the audience’s attention. However, attention-grabbing tactics might backfire on companies as they make manipulative intent salient and, therefore, decrease level…
Selfie campaigns as advertising tactic: Mental imagery as a driver of brand interest and participation
One common way to share brand experiences is the selfie, a major trend in the context of user-generated content. Nevertheless, research on the effectiveness of user-generated content, and selfie campaigns in particular, is still scarce. In the context of selfie campaigns, participation (i.e. taking a selfie with the brand and posting it) represents one form of consumer engagement. Besides a behavioral reaction, selfie campaigns might also stimula…
Avoiding, experimenting, adopting: A segment-based analysis of Austrian meat alternative consumers
Purpose The current study aims to understand better Austrian consumers’ barriers to and benefits of meat alternatives while differentiating between consumer segments based on current meat alternatives’ consumption behavior. Design/methodology/approach Utilizing a sample representative of the Austrian population (N = 846), the study (1) identifies consumer segments based on their meat alternative consumption and demonstrates significant difference…
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Media Influence and Health (2 works) · Political science (2 works) · Psychology (2 works) · Agriculture Sustainability and Environmental Impact (1 works) · Brand awareness (1 works) · Cognition (1 works)