Karim Garrouch
Biographic Data
| ID | 9491109 |
|---|---|
| NAME | Karim Garrouch |
| GIVEN NAMES | Karim |
| FAMILY NAME | Garrouch |
| SIGNATURE | GARROUCH K |
| AFFILIATIONS | Saudi Electronic University |
| ORCID | 0000-0001-6294-3109 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
No prominent works on this page.
Investigating customer behavior toward branded food-delivery apps
Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all th…
Affect (linguistics) (1 works) · Brand Loyalty (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Expectancy theory (1 works) · Habit (1 works) · Loyalty (1 works) · Loyalty business model (1 works) · Personalization (1 works)