Liaw Shu-Yi
Biographic Data
| ID | 9491165 |
|---|---|
| NAME | Liaw Shu-Yi |
| GIVEN NAMES | Liaw |
| FAMILY NAME | Shu-Yi |
| SIGNATURE | SHU-YI L |
| AFFILIATIONS | National Pingtung University of Science and Technology Department of Business Administration |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Aid or alienation? Implicit religious cues as an inclusive communication strategy in pluralistic markets
Purpose In religiously pluralistic markets, advertising cues related to faith can simultaneously attract one consumer group while alienating another, a phenomenon this study conceptualises as dual signalling, which often leads to cultural friction. This research investigates this cross-cultural communication dilemma and examines whether an inclusive communication design, specifically the use of implicit, value-based religious cues, can effectivel…
No prominent works on this page.
Aid or alienation? Implicit religious cues as an inclusive communication strategy in pluralistic markets
Purpose In religiously pluralistic markets, advertising cues related to faith can simultaneously attract one consumer group while alienating another, a phenomenon this study conceptualises as dual signalling, which often leads to cultural friction. This research investigates this cross-cultural communication dilemma and examines whether an inclusive communication design, specifically the use of implicit, value-based religious cues, can effectivel…
Appeal (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Exploratory research (1 work) · Faith (1 work) · Feeling (1 work) · Focus group (1 work) · Halal products and consumer behavior (1 work) · Indonesian (1 work) · Moderation (1 work) · Phenomenon (1 work)