Yisak Jang
Biographic Data
| ID | 9491176 |
|---|---|
| NAME | Yisak Jang |
| GIVEN NAMES | Yisak |
| FAMILY NAME | Jang |
| SIGNATURE | JANG Y |
| AFFILIATIONS | University of New Orleans |
| ORCID | 0000-0003-2645-4900 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Who wins the value game? Understanding the perceived value of leading quick-service restaurants and its impact on purchase intentions
Purpose This research examines consumers’ perceived value of the top ten quick-service restaurant (QSR) brands in the United States with the dual aim of identifying significant differences in perceived value among these brands and investigating the effects of perceived value on consumers’ purchase intentions. Design/methodology/approach An online survey of 332 individuals was conducted, and MANOVA and multiple regression analysis were performed t…
Consumer perception of upcycled food labels
Purpose This study introduces a value-added framework for upcycled food and empirically investigates consumer perceptions of these labeled foods. Design/methodology/approach This study utilized a self-administered survey (n = 379) as a research instrument for data collection. Findings Consumers perceive “they have a positive impact on the environment”; “they are sourced and produced using verifiable supply chains” and “they are new food products”…
No prominent works on this page.
Consumer perception of upcycled food labels
Purpose This study introduces a value-added framework for upcycled food and empirically investigates consumer perceptions of these labeled foods. Design/methodology/approach This study utilized a self-administered survey (n = 379) as a research instrument for data collection. Findings Consumers perceive “they have a positive impact on the environment”; “they are sourced and produced using verifiable supply chains” and “they are new food products”…
Who wins the value game? Understanding the perceived value of leading quick-service restaurants and its impact on purchase intentions
Purpose This research examines consumers’ perceived value of the top ten quick-service restaurant (QSR) brands in the United States with the dual aim of identifying significant differences in perceived value among these brands and investigating the effects of perceived value on consumers’ purchase intentions. Design/methodology/approach An online survey of 332 individuals was conducted, and MANOVA and multiple regression analysis were performed t…
Perception (2 works) · Advertising (1 work) · Business (1 work) · Chemistry (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Customer Service Quality and Loyalty (1 work)