Kynda R Curtis
Biographic Data
| ID | 9491255 |
|---|---|
| NAME | Kynda R Curtis |
| GIVEN NAMES | Kynda R |
| FAMILY NAME | Curtis |
| SIGNATURE | CURTIS K R |
| AFFILIATIONS | Utah State University |
| ORCID | 0000-0002-3719-6444 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Consumer preferences for differentiated fruit products
Purpose This study evaluates consumer preferences and willingness to pay (WTP) for labelled fruit products while explicitly accounting for attribute non-attendance (AN-A) and the role of information provision. It investigates consumer evaluations of organic, local, non-GMO and fresh labels across fresh and processed fruits, as well as how information provision impacts both label valuation and attribute attention. Design/methodology/approach A mul…
Do consumers care about organic when consuming speciality bakery products or is it all about indulgence
Purpose This study explores the viability of incorporating more expensive organic wheat flour into speciality bakery products, which are of superior quality, thus justifying the higher cost. As consumers may be reluctant to purchase organic speciality baked goods due to unfavorable taste associations with organic foods, particularly those consumed as a treat or for pleasure, this study investigates the impact of providing taste assurances and ori…
The influence of social norms on sustainable consumption behaviors
Attendance of Renaissance festival (Faire), an event that recreates historic medieval living, is motivated by identification within a subculture and a strong sense of belonging, providing an interesting insight into the role of culture in influencing pro-sustainability consumption behaviors. This paper compares at home sustainable consumption practices with sustainable consumption travel behaviors within the Renaissance serious leisure community …
Organic wheat products and consumer choice
Purpose This paper examines determinants of consumer interest in organic versions of wheat products by analyzing differences in selected factors among groups of consumers, distinguished by their likelihood of purchasing organic wheat products. The analysis is performed for bread and cookies to examine whether the findings are different for virtue and vice food categories. Design/methodology/approach A consumer survey was conducted across the west…
No prominent works on this page.
Organic wheat products and consumer choice
Purpose This paper examines determinants of consumer interest in organic versions of wheat products by analyzing differences in selected factors among groups of consumers, distinguished by their likelihood of purchasing organic wheat products. The analysis is performed for bread and cookies to examine whether the findings are different for virtue and vice food categories. Design/methodology/approach A consumer survey was conducted across the west…
The influence of social norms on sustainable consumption behaviors
Attendance of Renaissance festival (Faire), an event that recreates historic medieval living, is motivated by identification within a subculture and a strong sense of belonging, providing an interesting insight into the role of culture in influencing pro-sustainability consumption behaviors. This paper compares at home sustainable consumption practices with sustainable consumption travel behaviors within the Renaissance serious leisure community …
Do consumers care about organic when consuming speciality bakery products or is it all about indulgence
Purpose This study explores the viability of incorporating more expensive organic wheat flour into speciality bakery products, which are of superior quality, thus justifying the higher cost. As consumers may be reluctant to purchase organic speciality baked goods due to unfavorable taste associations with organic foods, particularly those consumed as a treat or for pleasure, this study investigates the impact of providing taste assurances and ori…
Consumer preferences for differentiated fruit products
Purpose This study evaluates consumer preferences and willingness to pay (WTP) for labelled fruit products while explicitly accounting for attribute non-attendance (AN-A) and the role of information provision. It investigates consumer evaluations of organic, local, non-GMO and fresh labels across fresh and processed fruits, as well as how information provision impacts both label valuation and attribute attention. Design/methodology/approach A mul…
Economics (3 works) · Organic Food and Agriculture (3 works) · Advertising (2 works) · Business (2 works) · Consumer Attitudes and Food Labeling (2 works) · Consumer behaviour (2 works) · Marketing (2 works) · Marketing (2 works) · Product (mathematics) (2 works) · Psychology (2 works)