Nhu Ngo Vu Quynh
Biographic Data
| ID | 9491276 |
|---|---|
| NAME | Nhu Ngo Vu Quynh |
| GIVEN NAMES | Nhu Ngo Vu |
| FAMILY NAME | Quynh |
| SIGNATURE | QUYNH N N V |
| AFFILIATIONS | University of Economics Ho Chi Minh City |
| ORCID | 0009-0005-4998-1967 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
“Don’t judge a book by its cover”
Purpose Retailers play a crucial role in addressing food waste by promoting consumer acceptance of “ugly” or imperfect produce. This study investigates the impact of marketing communication tactics on ugly food consumption and explores the moderating effect of consumers’ price consciousness, offering insights into how these strategies can contribute to reducing food waste. Design/methodology/approach Guided by the S-O-R framework, empirical data …
No prominent works on this page.
“Don’t judge a book by its cover”
Purpose Retailers play a crucial role in addressing food waste by promoting consumer acceptance of “ugly” or imperfect produce. This study investigates the impact of marketing communication tactics on ugly food consumption and explores the moderating effect of consumers’ price consciousness, offering insights into how these strategies can contribute to reducing food waste. Design/methodology/approach Guided by the S-O-R framework, empirical data …
Advertising (1 work) · Business (1 work) · Chemistry (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Cover (algebra) (1 work) · Food Science (1 work) · Food Science (1 work) · Food Waste Reduction and Sustainability (1 work) · Marketing (1 work)