Song-yi Youn
Biographic Data
| ID | 9491278 |
|---|---|
| NAME | Song-yi Youn |
| GIVEN NAMES | Song-yi |
| FAMILY NAME | Youn |
| SIGNATURE | YOUN S |
| AFFILIATIONS | University of Missouri |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Sustainable food traceability on blockchain
Purpose This study aims to explore how traceable information influences consumers’ uncertainty reduction and subsequent decision-making, applying uncertainty reduction theory (URT). Specifically, it (1) investigates how consumers’ concerns about sustainable foods affect their perceived blockchain transparency (BT) and (2) examines factors influencing their willingness to pay a premium for a blockchain-enabled traceable menu. Design/methodology/ap…
No prominent works on this page.
Sustainable food traceability on blockchain
Purpose This study aims to explore how traceable information influences consumers’ uncertainty reduction and subsequent decision-making, applying uncertainty reduction theory (URT). Specifically, it (1) investigates how consumers’ concerns about sustainable foods affect their perceived blockchain transparency (BT) and (2) examines factors influencing their willingness to pay a premium for a blockchain-enabled traceable menu. Design/methodology/ap…
Blockchain (1 work) · Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Consumer Retail Behavior Studies (1 work) · Economics (1 work) · Environmental economics (1 work) · Environmental Sustainability in Business (1 work) · Food Waste Reduction and Sustainability (1 work) · Marketing (1 work)