Neelika Arora
Biographic Data
| ID | 9491316 |
|---|---|
| NAME | Neelika Arora |
| GIVEN NAMES | Neelika |
| FAMILY NAME | Arora |
| SIGNATURE | ARORA N |
| AFFILIATIONS | Central University of Jammu |
| ORCID | 0000-0002-0635-8156 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Unlocking the vegan mindset
Purpose With the growing awareness of environmental sustainability, animal welfare and health benefits of vegan diets, understanding behavioural and psychological processes that influence consumers to switch to a vegan diet is crucial. Therefore, the current study employs an extended constraint–effects–mitigation model to assess the role of perceived constraints, motivation, negotiation and learned helplessness in understanding consumers' intenti…
Are millennial travelers ready to switch to branded hostels? Empirical investigation using push-pull-mooring model
Branded hostel, an innovative format, is emerging as a challenger to traditional hotels. This study empirically investigates the switching intentions of millennials to branded hostels using the push-pull-mooring model. The survey data collected from 411 respondents were analyzed using partial least square–structural equation modeling (PLS-SEM). Findings show that hotel-related push effects (satiation, perceived inconvenience and low perceived val…
Social comparison and continuance intention of smart fitness wearables
Technological innovations, especially smart fitness wearables, are playing a critical role in the future of fitness and overall well-being. Extant research has examined the adoption of smart fitness wearables, with limited attention paid to continuance intention. The current study attempts to investigate users’ continuance intentions of using smart fitness wearables by combining expectation confirmation theory and social comparison theory. In par…
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
No prominent works on this page.
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Social comparison and continuance intention of smart fitness wearables
Technological innovations, especially smart fitness wearables, are playing a critical role in the future of fitness and overall well-being. Extant research has examined the adoption of smart fitness wearables, with limited attention paid to continuance intention. The current study attempts to investigate users’ continuance intentions of using smart fitness wearables by combining expectation confirmation theory and social comparison theory. In par…
Are millennial travelers ready to switch to branded hostels? Empirical investigation using push-pull-mooring model
Branded hostel, an innovative format, is emerging as a challenger to traditional hotels. This study empirically investigates the switching intentions of millennials to branded hostels using the push-pull-mooring model. The survey data collected from 411 respondents were analyzed using partial least square–structural equation modeling (PLS-SEM). Findings show that hotel-related push effects (satiation, perceived inconvenience and low perceived val…
Unlocking the vegan mindset
Purpose With the growing awareness of environmental sustainability, animal welfare and health benefits of vegan diets, understanding behavioural and psychological processes that influence consumers to switch to a vegan diet is crucial. Therefore, the current study employs an extended constraint–effects–mitigation model to assess the role of perceived constraints, motivation, negotiation and learned helplessness in understanding consumers' intenti…
Digital Marketing and Social Media (3 works) · Psychology (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Technology Adoption and User Behaviour (2 works) · Agriculture Sustainability and Environmental Impact (1 works) · Applied Psychology (1 works)