Swati Krishna
Biographic Data
| ID | 9491390 |
|---|---|
| NAME | Swati Krishna |
| GIVEN NAMES | Swati |
| FAMILY NAME | Krishna |
| SIGNATURE | KRISHNA S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Does brand credibility matter? The case of organic food products
Purpose This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as well as the mediating role of customer value. Design/methodology/approach To explore correlations between brand credibility and purchase intentions, cross-sectional data were collected from 433 Indian consumers. The data were analys…
No prominent works on this page.
Does brand credibility matter? The case of organic food products
Purpose This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as well as the mediating role of customer value. Design/methodology/approach To explore correlations between brand credibility and purchase intentions, cross-sectional data were collected from 433 Indian consumers. The data were analys…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Credibility (1 works) · Cultural Differences and Values (1 works) · Environmental Sustainability in Business (1 works) · Marketing (1 works) · Marketing (1 works) · Mathematics (1 works) · Moderation (1 works)