Ghadeer G Kayal
Biographic Data
| ID | 9491391 |
|---|---|
| NAME | Ghadeer G Kayal |
| GIVEN NAMES | Ghadeer G |
| FAMILY NAME | Kayal |
| SIGNATURE | KAYAL G G |
| AFFILIATIONS | Prince Mohammad bin Fahd University |
| ORCID | 0000-0001-7141-0275 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Leveraging institutional loyalty
Introduction This study examines the role of a formalized Customer Relationship Management (CRM) framework in improving student satisfaction and loyalty within a non-profit private university in Saudi Arabia. Drawing on reciprocity and relationship marketing theories, the research investigates how CRM tools, including multi-tiered feedback systems and key performance indicators (KPIs), shape student experiences and influence re-enrolment. Methods…
Does brand credibility matter? The case of organic food products
Purpose This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as well as the mediating role of customer value. Design/methodology/approach To explore correlations between brand credibility and purchase intentions, cross-sectional data were collected from 433 Indian consumers. The data were analys…
No prominent works on this page.
Does brand credibility matter? The case of organic food products
Purpose This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as well as the mediating role of customer value. Design/methodology/approach To explore correlations between brand credibility and purchase intentions, cross-sectional data were collected from 433 Indian consumers. The data were analys…
Leveraging institutional loyalty
Introduction This study examines the role of a formalized Customer Relationship Management (CRM) framework in improving student satisfaction and loyalty within a non-profit private university in Saudi Arabia. Drawing on reciprocity and relationship marketing theories, the research investigates how CRM tools, including multi-tiered feedback systems and key performance indicators (KPIs), shape student experiences and influence re-enrolment. Methods…
Advertising (1 works) · Benchmarking (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Credibility (1 works) · Cultural Differences and Values (1 works) · Customer satisfaction (1 works) · Customer Service Quality and Loyalty (1 works) · Environmental Sustainability in Business (1 works) · Higher education (1 works)