Varsha Arya
Biographic Data
| ID | 9491408 |
|---|---|
| NAME | Varsha Arya |
| GIVEN NAMES | Varsha |
| FAMILY NAME | Arya |
| SIGNATURE | ARYA V |
| AFFILIATIONS | Asia University |
| ORCID | 0000-0001-7549-4429 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Sailing through uncertainty
Unveiling the Evolution of Enterprise Digital Innovation Strategies
This article introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from U.S.-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: digital technology innovation, customer-oriented digital strategy, and digital transformation in traditional business operations. Our research indicates that digital innovation …
Investigating the barriers towards adoption and implementation of open innovation in healthcare
Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation
The rapid rise of multimodal AI anthropomorphic interaction assistants has subverted the traditional human-computer interaction. Based on social cognitive theory, our study aims to validate the effectiveness of the strategy to improve users' intelligent service experience and service outcomes by evoking a high level of automated social presence through revealing the effects of both warmth perception and competence perception from multimodal AI an…
Data science in sustainable entrepreneurship
An optimal decision for fresh products' cold chain considering freshness and carbon emission reduction
Purpose The aim of this study was to analyze the effects of carbon reduction efforts and preservation efforts on system benefits in the cold chain industry of fresh products. Design/methodology/approach This study develops an optimal decision game model for the fresh products in the cold chain, incorporating the retailer's preservation effort and the supplier's carbon emission reduction effort. It quantifies the relationship between carbon emissi…
Research on the matching effect between advertising appeal and product type on the purchase intention of organic food
Purpose The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations. Design/methodology/approach This paper aims to investigate the impact of advertising appe…
Should I share it? Factors influencing fake news-sharing behaviour
Analysis of artificial intelligence-based technologies and approaches on sustainable entrepreneurship
Covid-19 fake news detection
No prominent works on this page.
Should I share it? Factors influencing fake news-sharing behaviour
Analysis of artificial intelligence-based technologies and approaches on sustainable entrepreneurship
Covid-19 fake news detection
Unveiling the Evolution of Enterprise Digital Innovation Strategies
This article introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from U.S.-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: digital technology innovation, customer-oriented digital strategy, and digital transformation in traditional business operations. Our research indicates that digital innovation …
Investigating the barriers towards adoption and implementation of open innovation in healthcare
Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation
The rapid rise of multimodal AI anthropomorphic interaction assistants has subverted the traditional human-computer interaction. Based on social cognitive theory, our study aims to validate the effectiveness of the strategy to improve users' intelligent service experience and service outcomes by evoking a high level of automated social presence through revealing the effects of both warmth perception and competence perception from multimodal AI an…
Data science in sustainable entrepreneurship
An optimal decision for fresh products' cold chain considering freshness and carbon emission reduction
Purpose The aim of this study was to analyze the effects of carbon reduction efforts and preservation efforts on system benefits in the cold chain industry of fresh products. Design/methodology/approach This study develops an optimal decision game model for the fresh products in the cold chain, incorporating the retailer's preservation effort and the supplier's carbon emission reduction effort. It quantifies the relationship between carbon emissi…
Research on the matching effect between advertising appeal and product type on the purchase intention of organic food
Purpose The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations. Design/methodology/approach This paper aims to investigate the impact of advertising appe…
Sailing through uncertainty
Computer Science (9 works) · Business (6 works) · Political science (5 works) · Engineering (4 works) · Knowledge management (4 works) · Data science (3 works) · Economics (3 works) · Psychology (3 works) · Social Psychology (3 works) · Artificial Intelligence (2 works)