Nelson Geovany Carrión Bósquez
Biographic Data
| ID | 9491411 |
|---|---|
| NAME | Nelson Geovany Carrión Bósquez |
| GIVEN NAMES | Nelson Geovany Carrión |
| FAMILY NAME | Bósquez |
| SIGNATURE | BÓSQUEZ N G C |
| AFFILIATIONS | Universidad Católica del Norte |
| ORCID | 0000-0002-7450-870X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Enhancing consumer experience in food delivery through hybrid analytical models
Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through nonprobabilistic sampling with a questionnaire consisting of 21 items. The instrument underwent validat…
The influence of skepticism on the university Millennials’ organic food product purchase intention
Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the mediation of subjective norms (SN) and planned behavior control. Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory fac…
The influence of price and availability on university millennials’ organic food product purchase intention
Purpose This study aims to provide one of the first research works that, using the constructs of the theory of planned behaviour (TPB), analysed the levels of purchase intention of organic products. Design/methodology/approach The study was quantitative with a correlational scope and a cross-sectional design. The study population consisted of 566 university millennials from Ecuador. The results were processed through the exploratory factor analys…
Factors influencing green purchasing inconsistency of Ecuadorian millennials
Purpose This study aimed to identify whether attitudes and subjective norms influence green purchase intentions of university millennials, based on the Theory of Planned Behavior. It also analyzed whether purchase intentions resulted in actual purchases and the factors that influenced green purchasing inconsistencies. Design/methodology/approach This was a cross-sectional quantitative study with 710 millennial participants, who were university st…
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Factors influencing green purchasing inconsistency of Ecuadorian millennials
Purpose This study aimed to identify whether attitudes and subjective norms influence green purchase intentions of university millennials, based on the Theory of Planned Behavior. It also analyzed whether purchase intentions resulted in actual purchases and the factors that influenced green purchasing inconsistencies. Design/methodology/approach This was a cross-sectional quantitative study with 710 millennial participants, who were university st…
The influence of skepticism on the university Millennials’ organic food product purchase intention
Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the mediation of subjective norms (SN) and planned behavior control. Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory fac…
The influence of price and availability on university millennials’ organic food product purchase intention
Purpose This study aims to provide one of the first research works that, using the constructs of the theory of planned behaviour (TPB), analysed the levels of purchase intention of organic products. Design/methodology/approach The study was quantitative with a correlational scope and a cross-sectional design. The study population consisted of 566 university millennials from Ecuador. The results were processed through the exploratory factor analys…
Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through nonprobabilistic sampling with a questionnaire consisting of 21 items. The instrument underwent validat…
Enhancing consumer experience in food delivery through hybrid analytical models
Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Marketing (4 works) · Marketing (4 works) · Mathematics (4 works) · Psychology (4 works) · Social Psychology (4 works) · Statistics (4 works) · Structural equation modeling (4 works) · Confirmatory factor analysis (3 works)