Chien-Wen Chen
Biographic Data
| ID | 9491419 |
|---|---|
| NAME | Chien-Wen Chen |
| GIVEN NAMES | Chien-Wen |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN C |
| AFFILIATIONS | Feng Chia University Department of Business Administration |
| ORCID | 0000-0001-5453-7004 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Emotional vs rational pathways in food micro-influencer marketing
Purpose This study investigates how food micro-influencers trigger consumers’ UBI through emotional (impulsive) and rational (reflective) systems. It combines the stimulus-organism-response (S-O-R) model and dual-system theory to explain how trust transfer processes, parasocial interaction (PSI) and self-control influence digital food impulse buying. Design/methodology/approach Using survey data from 463 social media users, the study employs part…
Fostering YouTube followers’ stickiness through social contagion
Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia
Product reviews on YouTube have become highly beneficial to consumers’ decision-making, as they can help consumers judge and experience products before making purchases. Consequently, scholars and managers must understand consumer behaviors regarding product reviews and identify factors influencing consumers’ purchasing decisions. A novel contribution of the study is the introduction of a model based on the stimulus-organism-response paradigm tha…
Beyond the ICT- and sustainability hypes
No prominent works on this page.
Beyond the ICT- and sustainability hypes
Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia
Product reviews on YouTube have become highly beneficial to consumers’ decision-making, as they can help consumers judge and experience products before making purchases. Consequently, scholars and managers must understand consumer behaviors regarding product reviews and identify factors influencing consumers’ purchasing decisions. A novel contribution of the study is the introduction of a model based on the stimulus-organism-response paradigm tha…
Fostering YouTube followers’ stickiness through social contagion
Emotional vs rational pathways in food micro-influencer marketing
Purpose This study investigates how food micro-influencers trigger consumers’ UBI through emotional (impulsive) and rational (reflective) systems. It combines the stimulus-organism-response (S-O-R) model and dual-system theory to explain how trust transfer processes, parasocial interaction (PSI) and self-control influence digital food impulse buying. Design/methodology/approach Using survey data from 463 social media users, the study employs part…
Digital Marketing and Social Media (4 works) · Cognition (3 works) · Business (2 works) · Computer Science (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 work) · Affect (linguistics) (1 work) · Analytics (1 work)