Yutaro Inoue
Biographic Data
| ID | 9491465 |
|---|---|
| NAME | Yutaro Inoue |
| GIVEN NAMES | Yutaro |
| FAMILY NAME | Inoue |
| SIGNATURE | INOUE Y |
| AFFILIATIONS | The University of Tokyo |
| ORCID | 0009-0009-6113-7557 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The role of tweets in agricultural export
Purpose This study aims to investigate the relationship between consumer awareness of Zespri International Limited (ZespriTM) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan. Design/methodology/approach Tweets mentioning ZespriTM were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring and a co-occurrence network graph. After…
Supplemental Material for Trust in Everyday Life
No prominent works on this page.
Supplemental Material for Trust in Everyday Life
The role of tweets in agricultural export
Purpose This study aims to investigate the relationship between consumer awareness of Zespri International Limited (ZespriTM) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan. Design/methodology/approach Tweets mentioning ZespriTM were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring and a co-occurrence network graph. After…
Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Business (1 work) · Digital Marketing and Social Media (1 work) · Disaster Management and Resilience (1 work) · Econometrics (1 work) · Economics (1 work) · Education, Healthcare and Sociology Research (1 work) · Epistemology (1 work)