Shinsaku Nakajima
Biographic Data
| ID | 9491466 |
|---|---|
| NAME | Shinsaku Nakajima |
| GIVEN NAMES | Shinsaku |
| FAMILY NAME | Nakajima |
| SIGNATURE | NAKAJIMA S |
| AFFILIATIONS | Meiji University |
| ORCID | 0000-0002-1376-9033 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The role of tweets in agricultural export
Purpose This study aims to investigate the relationship between consumer awareness of Zespri International Limited (ZespriTM) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan. Design/methodology/approach Tweets mentioning ZespriTM were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring and a co-occurrence network graph. After…
No prominent works on this page.
The role of tweets in agricultural export
Purpose This study aims to investigate the relationship between consumer awareness of Zespri International Limited (ZespriTM) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan. Design/methodology/approach Tweets mentioning ZespriTM were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring and a co-occurrence network graph. After…
Advertising (1 work) · Business (1 work) · Digital Marketing and Social Media (1 work) · Econometrics (1 work) · Economics (1 work) · Granger causality (1 work) · Mathematics (1 work) · Political science (1 work) · Promotion (chess) (1 work) · Proxy (statistics) (1 work)