Xinao Shi
Biographic Data
| ID | 9491494 |
|---|---|
| NAME | Xinao Shi |
| GIVEN NAMES | Xinao |
| FAMILY NAME | Shi |
| SIGNATURE | SHI X |
| AFFILIATIONS | Shanghai Jiao Tong University |
| ORCID | 0009-0009-3351-2591 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How product display cues affect consumers’ purchase intention in live-streaming of agricultural products
Purpose This study aims to investigate how display cues in agricultural products live-streaming influence consumers' purchase intentions, with a focus on the mediating roles of consumer perceptions. Design/methodology/approach Integrating the Stimulus-Organism-Response (S-O-R) Model with perceived value theory, we analyzed 337 valid questionnaires from Chinese consumers using structural equation modeling. Findings Results revealed that (1) displa…
No prominent works on this page.
How product display cues affect consumers’ purchase intention in live-streaming of agricultural products
Purpose This study aims to investigate how display cues in agricultural products live-streaming influence consumers' purchase intentions, with a focus on the mediating roles of consumer perceptions. Design/methodology/approach Integrating the Stimulus-Organism-Response (S-O-R) Model with perceived value theory, we analyzed 337 valid questionnaires from Chinese consumers using structural equation modeling. Findings Results revealed that (1) displa…
Affect (linguistics) (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Entertainment (1 work) · Perspective (graphical) (1 work) · Product (mathematics) (1 work) · Quality (philosophy) (1 work) · Structural equation modeling (1 work) · Technology Adoption and User Behaviour (1 work) · Value (mathematics) (1 work)