Muhammad Afiq Zulkifly
Biographic Data
| ID | 9491514 |
|---|---|
| NAME | Muhammad Afiq Zulkifly |
| GIVEN NAMES | Muhammad Afiq |
| FAMILY NAME | Zulkifly |
| SIGNATURE | ZULKIFLY M A |
| AFFILIATIONS | Irkaz Gourmet Sdn Bhd , Cyberjaya |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The phantom of ghost kitchens
Purpose Ghost kitchens are reshaping the food service industry by leveraging technology to optimise operations and meet the rising demand for convenient, high-quality meal delivery. Despite being a relatively new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A qu…
No prominent works on this page.
The phantom of ghost kitchens
Purpose Ghost kitchens are reshaping the food service industry by leveraging technology to optimise operations and meet the rising demand for convenient, high-quality meal delivery. Despite being a relatively new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A qu…
Advertising (1 work) · Business (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Marketing (1 work) · Psychology (1 work)