Gwenaelle Oruezabala
Biographic Data
| ID | 9491550 |
|---|---|
| NAME | Gwenaelle Oruezabala |
| GIVEN NAMES | Gwenaelle |
| FAMILY NAME | Oruezabala |
| SIGNATURE | ORUEZABALA G |
| AFFILIATIONS | Nantes Université |
| ORCID | 0000-0002-9502-8772 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
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The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
Aesthetics (1 work) · Art (1 work) · Business (1 work) · Consumption (sociology) (1 work) · Culinary Culture and Tourism (1 work) · Food Science (1 work) · Food Science (1 work) · Identity (music) (1 work) · Marketing (1 work) · Marketing (1 work)