Akshat Aditya Rao
Biographic Data
| ID | 9491737 |
|---|---|
| NAME | Akshat Aditya Rao |
| GIVEN NAMES | Akshat Aditya |
| FAMILY NAME | Rao |
| SIGNATURE | RAO A A |
| AFFILIATIONS | The NorthCap University |
| ORCID | 0000-0003-1149-8513 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering
Purpose This study has two main objectives. First, it aims to identify the opportunities and challenges influencing consumer purchase behaviors when ordering food through food aggregator platforms. Second, it seeks to determine consumer preferences for paid, owned and earned media (POEM) channels in the context of food aggregators. Design/methodology/approach Data were collected through semi-structured interviews with consumers who ordered food v…
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Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering
Purpose This study has two main objectives. First, it aims to identify the opportunities and challenges influencing consumer purchase behaviors when ordering food through food aggregator platforms. Second, it seeks to determine consumer preferences for paid, owned and earned media (POEM) channels in the context of food aggregators. Design/methodology/approach Data were collected through semi-structured interviews with consumers who ordered food v…
Advertising (1 works) · Business (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Marketing (1 works) · Qualitative research (1 works) · Sociology (1 works) · Technology Adoption and User Behaviour (1 works)