Andressa Pedroso Carlotto de Souza
Biographic Data
| ID | 9491827 |
|---|---|
| NAME | Andressa Pedroso Carlotto de Souza |
| GIVEN NAMES | Andressa Pedroso Carlotto |
| FAMILY NAME | de Souza |
| SIGNATURE | DE SOUZA A P C |
| AFFILIATIONS | Universidade Federal do Rio Grande do Sul |
| ORCID | 0009-0002-1634-0934 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Exploring consumers’ perception of stingless bee honey using projective techniques
Purpose The objective of this study was to evaluate Brazilian consumers’ perceptions of stingless bee honey and the drivers involved in this product choice. Design/methodology/approach Three projective techniques were applied to 480 consumers who answered a rating task about liking, health, sustainability, quality taste, and utilization as ingredients, fulfilled completion sentences, and performed a hard laddering task. Findings The results showe…
No prominent works on this page.
Exploring consumers’ perception of stingless bee honey using projective techniques
Purpose The objective of this study was to evaluate Brazilian consumers’ perceptions of stingless bee honey and the drivers involved in this product choice. Design/methodology/approach Three projective techniques were applied to 480 consumers who answered a rating task about liking, health, sustainability, quality taste, and utilization as ingredients, fulfilled completion sentences, and performed a hard laddering task. Findings The results showe…
Apidae (1 work) · Bee Products Chemical Analysis (1 work) · Biology (1 work) · Business (1 work) · Honey bee (1 work) · Marketing (1 work) · Marketing (1 work) · Perception (1 work) · Plant and animal studies (1 work) · Projective test (1 work)