Shuo Hao
Biographic Data
| ID | 9491920 |
|---|---|
| NAME | Shuo Hao |
| GIVEN NAMES | Shuo |
| FAMILY NAME | Hao |
| SIGNATURE | HAO S |
| AFFILIATIONS | China Agricultural University |
| ORCID | 0000-0002-4657-8575 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Chinese consumers' selection of wine purchasing channels
Purpose The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers' preference on channel selection. The purpose of this study is to investigate the current state of consumer selection for purchasing channel and the corresponding influencing factors. Design/methodology/approach A total of 2,976 valid questionnaires were collected…
No prominent works on this page.
Chinese consumers' selection of wine purchasing channels
Purpose The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers' preference on channel selection. The purpose of this study is to investigate the current state of consumer selection for purchasing channel and the corresponding influencing factors. Design/methodology/approach A total of 2,976 valid questionnaires were collected…
Advertising (1 work) · Business (1 work) · Channel (broadcasting) (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Marketing (1 work) · Marketing (1 work) · Originality (1 work) · Psychology (1 work)