Zhengqing Yin
Biographic Data
| ID | 9491969 |
|---|---|
| NAME | Zhengqing Yin |
| GIVEN NAMES | Zhengqing |
| FAMILY NAME | Yin |
| SIGNATURE | YIN Z |
| AFFILIATIONS | China Agricultural University |
| ORCID | 0000-0002-6099-4508 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Key influencing factors of consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency in Beijing, China
Purpose Vegetable e-commerce is of great significance for improving the efficiency of vegetable circulation, and for solving the problems of high circulation cost and poor connection between production and marketing. The purpose of this study is to explore the key factors that influence consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency. Design/methodology/approach A total of 427 valid questionnai…
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Key influencing factors of consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency in Beijing, China
Purpose Vegetable e-commerce is of great significance for improving the efficiency of vegetable circulation, and for solving the problems of high circulation cost and poor connection between production and marketing. The purpose of this study is to explore the key factors that influence consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency. Design/methodology/approach A total of 427 valid questionnai…
Beijing (1 work) · Business (1 work) · China (1 work) · Consistency (knowledge bases) (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Econometrics (1 work) · Economics (1 work) · Marketing (1 work) · Marketing (1 work)