Katherine Fuller
Biographic Data
| ID | 9492001 |
|---|---|
| NAME | Katherine Fuller |
| GIVEN NAMES | Katherine |
| FAMILY NAME | Fuller |
| SIGNATURE | FULLER K |
| AFFILIATIONS | Oregon State University Department of Applied Economics |
| ORCID | 0000-0002-3424-8368 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Exploring the role of memory and point-of-purchase promotion on food choice
Purpose This research investigates how consumers’ prior knowledge and attention to labeling information influence their choices and willingness to pay (WTP) for Medjool dates. While previous studies have explored the link between attention and choice, this study advances the literature by combining stored (memory-based) knowledge with external (labeling) information, offering new insights into food choice behavior. Design/methodology/approach Cho…
No prominent works on this page.
Exploring the role of memory and point-of-purchase promotion on food choice
Purpose This research investigates how consumers’ prior knowledge and attention to labeling information influence their choices and willingness to pay (WTP) for Medjool dates. While previous studies have explored the link between attention and choice, this study advances the literature by combining stored (memory-based) knowledge with external (labeling) information, offering new insights into food choice behavior. Design/methodology/approach Cho…
Affect (linguistics) (1 works) · Consumer Attitudes and Food Labeling (1 works) · Consumer behaviour (1 works) · Credence (1 works) · Economic and Environmental Valuation (1 works) · Food choice (1 works) · Food products (1 works) · Information overload (1 works) · Organic Food and Agriculture (1 works) · Promotion (chess) (1 works)