Rachel Yuen May Yong
Biographic Data
| ID | 9492064 |
|---|---|
| NAME | Rachel Yuen May Yong |
| GIVEN NAMES | Rachel Yuen May |
| FAMILY NAME | Yong |
| SIGNATURE | YONG R Y M |
| AFFILIATIONS | Faculty of Food Science and Technology, Universiti Putra Malaysia Department of Food Service and Management |
| ORCID | 0000-0001-6636-5414 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Drivers of purchase intention for novel culinary 3D-printed foods
Purpose 3D-printed food represents an emerging frontier in the culinary and gastronomy world, combining technology, design and culinary arts to create novel dining experiences. Given its novelty, limited research has been conducted to examine consumer perspectives. This study aims to investigate how media influence shapes consumer attitudes, knowledge and sustainability awareness, and how these factors drive purchase intentions for 3D-printed foo…
No prominent works on this page.
Drivers of purchase intention for novel culinary 3D-printed foods
Purpose 3D-printed food represents an emerging frontier in the culinary and gastronomy world, combining technology, design and culinary arts to create novel dining experiences. Given its novelty, limited research has been conducted to examine consumer perspectives. This study aims to investigate how media influence shapes consumer attitudes, knowledge and sustainability awareness, and how these factors drive purchase intentions for 3D-printed foo…
Additive Manufacturing and 3D Printing Technologies (1 work) · Confirmatory factor analysis (1 work) · Consumer behaviour (1 work) · Context (archaeology) (1 work) · Emerging markets (1 work) · Environmental Sustainability in Business (1 work) · Reputation (1 work) · Social media (1 work) · Structural equation modeling (1 work) · Sustainability (1 work)