Giancarlo Tuccio
Biographic Data
| ID | 9492065 |
|---|---|
| NAME | Giancarlo Tuccio |
| GIVEN NAMES | Giancarlo |
| FAMILY NAME | Tuccio |
| SIGNATURE | TUCCIO G |
| AFFILIATIONS | University of Catania |
| ORCID | 0009-0007-0887-8319 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Analysis of Italian craft beer consumers
Purpose In the current landscape of the beverage market, craft beer has secured a prominent position, attracting consumers seeking high-quality products with distinctive characteristics. This study aims to identify the key drivers of consumer preferences for craft beer attributes. Design/methodology/approach Conjoint analysis and cluster segmentation were employed to analyze the preferences of 351 Italian craft beer consumers. Findings The prefer…
No prominent works on this page.
Analysis of Italian craft beer consumers
Purpose In the current landscape of the beverage market, craft beer has secured a prominent position, attracting consumers seeking high-quality products with distinctive characteristics. This study aims to identify the key drivers of consumer preferences for craft beer attributes. Design/methodology/approach Conjoint analysis and cluster segmentation were employed to analyze the preferences of 351 Italian craft beer consumers. Findings The prefer…
Advertising (1 works) · Business (1 works) · Chemistry (1 works) · Commerce (1 works) · Consumer Market Behavior and Pricing (1 works) · Craft (1 works) · Food Science (1 works) · Food Science (1 works) · Geography (1 works) · Marketing (1 works)