Letizia Saviano
Biographic Data
| ID | 9492073 |
|---|---|
| NAME | Letizia Saviano |
| GIVEN NAMES | Letizia |
| FAMILY NAME | Saviano |
| SIGNATURE | SAVIANO L |
| AFFILIATIONS | University of Naples Parthenope Department of Management and Quantitative Studies |
| ORCID | 0009-0007-2632-9639 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Craft beer brands
Purpose This research advances the conceptualisation of sustainable craft beer branding as network brand identity building, framing the symbolic and narrative function of collaborative business systems. Design/methodology/approach A revelatory case study of an Italian craft brewery located in Northern Italy was conducted. The case, selected for its exemplary and theory-building potential, offers in-depth insights into network brand communication …
Towards the automated evaluation of product packaging in the Food&Beverage sector through data science/machine learning methods
No prominent works on this page.
Towards the automated evaluation of product packaging in the Food&Beverage sector through data science/machine learning methods
Craft beer brands
Purpose This research advances the conceptualisation of sustainable craft beer branding as network brand identity building, framing the symbolic and narrative function of collaborative business systems. Design/methodology/approach A revelatory case study of an Italian craft brewery located in Northern Italy was conducted. The case, selected for its exemplary and theory-building potential, offers in-depth insights into network brand communication …
Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Artificial neural network (1 works) · Brand management (1 works) · Cognitive reframing (1 works) · Computer Science (1 works) · Craft (1 works) · E-Learning and Knowledge Management (1 works) · Engineering (1 works) · Environmental Sustainability in Business (1 works)