Héctor Yair Fernández-Sánchez
Biographic Data
| ID | 9492083 |
|---|---|
| NAME | Héctor Yair Fernández-Sánchez |
| GIVEN NAMES | Héctor Yair |
| FAMILY NAME | Fernández-Sánchez |
| SIGNATURE | FERNÁNDEZ-SÁNCHEZ H Y |
| AFFILIATIONS | Universidad Autónoma del Estado de México |
| ORCID | 0000-0002-5377-825X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Psychographic segmentation and consumer cheese behaviour
Purpose Segmenting cheese consumers in Mexico based on their behaviour and lifestyle through the adaptation of the Food Related-Lifestyle. Design/methodology/approach A non-probabilistic random sample was used which included cheese consumers over the age of 18. A digital questionnaire was developed on the SURVIO platform, divided into three sections: socio-demographic characteristics, consumption behaviour questions and food-related lifestyle adj…
The perceived authenticity in food among sociological generations
Purpose The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico. Design/methodology/approach An online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analy…
No prominent works on this page.
The perceived authenticity in food among sociological generations
Purpose The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico. Design/methodology/approach An online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analy…
Psychographic segmentation and consumer cheese behaviour
Purpose Segmenting cheese consumers in Mexico based on their behaviour and lifestyle through the adaptation of the Food Related-Lifestyle. Design/methodology/approach A non-probabilistic random sample was used which included cheese consumers over the age of 18. A digital questionnaire was developed on the SURVIO platform, divided into three sections: socio-demographic characteristics, consumption behaviour questions and food-related lifestyle adj…
Advertising (2 works) · Business (2 works) · Culinary Culture and Tourism (2 works) · Sensory Analysis and Statistical Methods (2 works) · Chemistry (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer behaviour (1 work) · Consumption (sociology) (1 work) · Food Science (1 work) · Food Science (1 work)