Siti Zaleha Abdul Rasid
Biographic Data
| ID | 9492122 |
|---|---|
| NAME | Siti Zaleha Abdul Rasid |
| GIVEN NAMES | Siti Zaleha Abdul |
| FAMILY NAME | Rasid |
| SIGNATURE | RASID S Z A |
| AFFILIATIONS | University of Technology Malaysia |
| ORCID | 0000-0001-7200-6899 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
As you sow, so shall you reap
Purpose In the realm of increased competition among coffee café, the need for customer citizenship behavior (CCB) has increased. But the question of how a café can win CCB through firm-level and individual dispositional factors have not been gained due attention. Against this backdrop, this study aims to investigate a moderated-mediation model to predict CCB through CSR, affective commitment and service quality. Design/methodology/approach The da…
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As you sow, so shall you reap
Purpose In the realm of increased competition among coffee café, the need for customer citizenship behavior (CCB) has increased. But the question of how a café can win CCB through firm-level and individual dispositional factors have not been gained due attention. Against this backdrop, this study aims to investigate a moderated-mediation model to predict CCB through CSR, affective commitment and service quality. Design/methodology/approach The da…
Business (1 work) · Competition (biology) (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Marketing (1 work) · Mediation (1 work) · Moderated mediation (1 work)