Subhalakshmi Bezbaruah
Biographic Data
| ID | 9492131 |
|---|---|
| NAME | Subhalakshmi Bezbaruah |
| GIVEN NAMES | Subhalakshmi |
| FAMILY NAME | Bezbaruah |
| SIGNATURE | BEZBARUAH S |
| AFFILIATIONS | Institute of Management Technology |
| ORCID | 0000-0002-9581-5450 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Believing and acting on fake news related to natural food
Purpose Fake news represents a real risk for brands, particularly for firms selling essential products, such as food items. The present study addresses this gap by examining the association of consumer values (universalism and openness to change), brand trust, fake news risk and system trust in the context of natural food products. Design/methodology/approach The study utilised a cross-sectional survey design and the mall-intercept method to coll…
No prominent works on this page.
Believing and acting on fake news related to natural food
Purpose Fake news represents a real risk for brands, particularly for firms selling essential products, such as food items. The present study addresses this gap by examining the association of consumer values (universalism and openness to change), brand trust, fake news risk and system trust in the context of natural food products. Design/methodology/approach The study utilised a cross-sectional survey design and the mall-intercept method to coll…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Marketing (1 work) · Misinformation and Its Impacts (1 work) · Openness to experience (1 work) · Perception (1 work)