Prasant Kumar Pandey
Biographic Data
| ID | 9492152 |
|---|---|
| NAME | Prasant Kumar Pandey |
| GIVEN NAMES | Prasant Kumar |
| FAMILY NAME | Pandey |
| SIGNATURE | PANDEY P K |
| AFFILIATIONS | Atal Bihari Vajpayee Indian Institute of Information Technology and Management |
| ORCID | 0000-0003-4707-9847 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of Covid-19
This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM…
The measurement model of novelty, memorable tourism experience and revisit intention in tourists
Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a pract…
Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the…
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The measurement model of novelty, memorable tourism experience and revisit intention in tourists
Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a pract…
Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the…
Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of Covid-19
This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM…
Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Customer Service Quality and Loyalty (2 works) · Diverse Aspects of Tourism Research (2 works) · Psychology (2 works) · Social Psychology (2 works) · Tourism (2 works) · 2019-20 coronavirus outbreak (1 works)