Chiara Ottolenghi
Biographic Data
| ID | 9492163 |
|---|---|
| NAME | Chiara Ottolenghi |
| GIVEN NAMES | Chiara |
| FAMILY NAME | Ottolenghi |
| SIGNATURE | OTTOLENGHI C |
| ORCID | 0000-0001-9452-7062 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Packaging customization in the Italian food industry. When is it really worth it
Purpose The objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different types of customization in the Italian food industry. Design/methodology/approach The study was conducted by performing a quantitative analysis of 642 surveys collected via Google Forms. A repeated-measures ANOVA, univariate ANOVA, chi-squared test, correlation analys…
No prominent works on this page.
Packaging customization in the Italian food industry. When is it really worth it
Purpose The objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different types of customization in the Italian food industry. Design/methodology/approach The study was conducted by performing a quantitative analysis of 642 surveys collected via Google Forms. A repeated-measures ANOVA, univariate ANOVA, chi-squared test, correlation analys…
Advertising (1 works) · Business (1 works) · Commerce (1 works) · Computer Science (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Design Education and Practice (1 works) · Diverse academic and cultural studies (1 works) · Food industry (1 works) · Food packaging (1 works) · Food Science (1 works)