Rishabh Mishra
Biographic Data
| ID | 9492211 |
|---|---|
| NAME | Rishabh Mishra |
| GIVEN NAMES | Rishabh |
| FAMILY NAME | Mishra |
| SIGNATURE | MISHRA R |
| AFFILIATIONS | Indian Institute of Information Technology Allahabad Department of Management Studies |
| ORCID | 0009-0008-0052-0790 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Motivated to intend
Purpose Cloud Kitchens have emerged as an innovative online food delivery service (OFDS) format, yet little is known about how consumers evaluate and adopt these digitally mediated, delivery-only models. This study examines how four dimensions of Motivated Consumer Innovativeness (MCI) – functional, hedonic, cognitive, and social – shape consumers' overall image, attitude, and behavioural intention toward Cloud Kitchen services. Design/methodolog…
No prominent works on this page.
Motivated to intend
Purpose Cloud Kitchens have emerged as an innovative online food delivery service (OFDS) format, yet little is known about how consumers evaluate and adopt these digitally mediated, delivery-only models. This study examines how four dimensions of Motivated Consumer Innovativeness (MCI) – functional, hedonic, cognitive, and social – shape consumers' overall image, attitude, and behavioural intention toward Cloud Kitchen services. Design/methodolog…
AI in Service Interactions (1 works) · Cloud computing (1 works) · Cognition (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Service provider (1 works) · Structural equation modeling (1 works) · Technology Adoption and User Behaviour (1 works) · Transparency (behavior) (1 works)