Marcin Adam Antoniak
Biographic Data
| ID | 9492239 |
|---|---|
| NAME | Marcin Adam Antoniak |
| GIVEN NAMES | Marcin Adam |
| FAMILY NAME | Antoniak |
| SIGNATURE | ANTONIAK M A |
| AFFILIATIONS | Poznań University of Economics and Business Department of Market Research and Services |
| ORCID | 0000-0003-0920-9540 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Effect of edible coating application methods on consumer perception across diverse food products
Purpose This study investigated the effect of edible coatings applied through dipping or electrospraying on consumer perception of freshness, appearance, and odor of perishable foods – raw salmon, hosomaki sushi and pork loin. Consumer evaluations were based solely on visual and olfactory attributes without product tasting. Design/methodology/approach A sensory evaluation was conducted with 56 participants, who assessed electrosprayed, dipped and…
The role of health orientation in determining purchase intention and behaviour
Purpose The objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs. Design/methodology/approach In the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to p…
No prominent works on this page.
The role of health orientation in determining purchase intention and behaviour
Purpose The objective of the study is to explain how health orientation influences attitude towards paying attention to nutrition claims (NCs), intention to pay attention to NCs, and willingness to buy products containing NCs. Design/methodology/approach In the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to p…
Effect of edible coating application methods on consumer perception across diverse food products
Purpose This study investigated the effect of edible coatings applied through dipping or electrospraying on consumer perception of freshness, appearance, and odor of perishable foods – raw salmon, hosomaki sushi and pork loin. Consumer evaluations were based solely on visual and olfactory attributes without product tasting. Design/methodology/approach A sensory evaluation was conducted with 56 participants, who assessed electrosprayed, dipped and…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Coating (1 work) · Consumer Attitudes and Food Labeling (1 work) · Economics (1 work) · Expectancy theory (1 work) · Food products (1 work) · Food Science (1 work) · Food Science (1 work)